Angelic Eyelashes 中文 Presented by Miracles Cosmetics Marketing
2 February 2007
Ever watched a love movie where the heroine begs the hero for something? With a mournful look on her flawless face and pretty lips in a pout, she does something that is sure to melt the heart of the hero as well as the millions of viewers glued in front of their television sets- she slowly flutters her fabulously long, curly and dark eyelashes.
Even before the scene is over, many women viewers are already sighing and saying to themselves how they wished they had eyelashes like that, which could bring any handsome hunk to his knees.
But the truth is that most Asians are just not blessed with long, luscious eyelashes. All we have are short, stumpy and straight lashes that leave no impact or give the wrong impression when we flutter them. More often then not, we end up having our 'hero' asking if there was something wrong with our eyes!
That was how Shannon Wong, the Business Development Executive of Miracles Cosmetics Marketing, described the reason behind the success of their key product, Angel Eye.
"Made of a special combination of mascara and fibres, Angel Eye can give you the thick, dark eyelashes that you've always wanted. It contains panthenol, a kind of hair conditioner, that will also keep your lashes healthier in the long run," explains Shannon.
The Angel Eye set consists of two bottles- a black bottle to add thickness to the lashes and a white bottle for the lengthening effect. There are three steps to take:
Step 1- Apply your normal mascara for the fibres to attach.
Step 2- Apply fibres in black bottle, then reapply mascara.
Step 3- Apply fibres in white bottle, and finish off with mascara again.
The end results are amazingly natural-looking long curly lashes that will not detach even if you cry or rub your eyes. The lashes are soft to the touch and will last as long as you don't wash them off with water.
Shannon adds that Angel Eye is more cost-effective than normal mascara, which only lasts for about 3 months. "Just add some facial toner into the bottles and Angel Eye can last for one whole year. The product actually has a 4-6 years warranty," she says. |
Although some women may think it's troublesome having to take 3 steps for their lashes alone, Shannon says that it's still easier to achieve beautiful lashes than using lash curlers, which also need multiple applications and are not as long-lasting.
And it's definitely safer than eyelash perming, where the eye is exposed to dangerous chemicals during the procedure.
Apart from Angel Eye, Miracles Cosmetics is also the wholesaler for other DIY beauty products such as herbal packs, hand masks, treatment packs and body scrubs. Most of their clients are retail outlets and beauty centres.
Most of their ingredients are sourced from France and packaged in Korea and United States. Although Miracles Cosmetics has only been established for two years, they have seen encouraging response from customers so far.
"We participate in a lot of roadshows in shopping malls throughout the country all year-round to market our products, and may be having a permanent store at the Mid Valley Megamall soon," says Shannon, adding that their product prices range from RM12.90 to RM207.

Another strong product is their Callous Patch, which is sold to health stores and retail outlets. Rather than cutting or peeling off the calluses which could lead to injuries, the Callous Patch just needs to be plastered on the3 feet for about ten minutes to take effect.
"The patch enfuses the calluses with moisture, so they will drop off by themselves after a few minutes. It's painless and safe for other parts of the skin as well. This is especially good for diabetes patients who usually have to be careful not to injure their feet when they remove their calluses," says Shannon.
The Callous patch is retailed at RM16.90 and can be found in most beauty centres and retail outlets.
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