L'OREAL PROFESSIONNEL SPONSORS WINNER OF HAIR MALAYSIA 2005 TO HAIRWORLD 2006
Kuala Lumpur, 18 August 2005 - The Malaysian Hairdressing Association (MHA) and Interexpo (M) Sdn Bhd, organizers of Hair Malaysia 2005 announced the main sponsorship from L'Oreal Professionnel Malaysia to send the overall champion of the three senior categories to HairWorld 2006 in Moscow, Russia. Besides the trip, L'Oreal Professionnel Malaysia is also sponsoring the challenge trophy, the replica trophy, plagues and product hampers.
The Organizers and sponsors of Hair Malaysia 2005 are sponsoring cash prizes, trophies, certificates and product hampers for winners amounting to a total value of RM60,000.00. The overall champion will walk away with RM20,000.00 worth of prizes including the trip to Moscow.
L'Oreal Professionnel Malaysia is the main sponsor of Hair Malaysia 2005. Other sponsors include Schwarzkopf and Synergetic Beauty System Pte Ltd.
Hair Malaysia 2005 is held in-conjunction with Beauty5 Expo. The competition will be held on the 9th October 2005 for the junior categories and 10th October 2005 for the senior categories.
The three senior categories include the Senior Ladies Combination Tests (Technical category), the Senior Gents Combination Tests (Technical category) and the Senior Ladies Individual Tests.
Hair Malaysia 2005 also comprises two junior categories which are the Junior Ladies Combination Tests (Technical category) and the Junior Gents Combination Tests (Technical category).
Teh Siew Yong, President of MHA said "Hair Malaysia 2005 will give Malaysian hairstylists international recognition and exposure. Whether you are an apprentice or a professional hairstylist, I would like to urge you all to enter Hair Malaysia 2005 as this competition is a stepping stone to advance your career."
Chua Shin Hwee, General Manager of L'Oreal Professionnel Malaysia, Professional Products Division, said "L'Oreal Professionnel has been actively involved in advancing hair science and the hairdressing industry, we are proud to be the main sponsor for Hair Malaysia 2005 which is an effective platform to spawn the hairstyling personalities of Malaysia into the international arena."
Mak Weng Kit, Chief Executive Officer of Interexpo (M) Sdn Bhd said "L'Oreal Professionnel and Hair Malaysia have a brand affinity, both are of international standing. With L'Oreal Professionnel's support, a leading purveyor in the hair industry, Hair Malaysia is poised to be even more successful. We also like to thank Schwarzkopf and Synergetic Beauty System for their generous support."
Hair Malaysia 2005 was officially launched by Human Resources Minister Datuk Wira Fong Chan Onn on the 21st February 2005.
Hair Malaysia is modeled after the Organization Mondiale Coiffure (World Hairdressers' Organization) HairWorld Championship, where coveted global awards are given to the crème de le crème of hairdressing skills of the world. The contestants of Hair Malaysia will be judged on criteria similar to the HairWorld Championship in order to assess the quality of hairdressers in Malaysia against world standards and in preparation to send Malaysian delegates to compete at the world championship.
The annual Hair Malaysia will enable the selection of top class hairdressers based on technical skill rather than artistic interpretation to be champion.
For more information on Hair Malaysia 2005, Beauty5 Expo, the competitions, entry forms, rules and regulations, please contact Ms Monica Chong at Tel: +603.7710 3333 or E-mail: monica@interexpo-my.com
About Hair Malaysia 2005
Entry and Registration deadline: Saturday, 3 September 2005
Pre-competition workshop: Monday, 19 September 2005
Competition & Awards days:
Junior categories: Sunday, 9 October 2005
Senior categories: Monday, 10 October 2005
Competition Categories
The categories for this competition are:-
a) Junior Ladies Combination Tests (Technical category)
Test 1 - Creative Hairstyle + Color Award on a mannequin head
Test 2 - Hair by Night on the same mannequin head
b) Junior Gents Combination Tests (Technical category)
Test 1 - Creative Hairstyle + Color Award on a mannequin head
Test 2 - Classic Cut & Style on the same or a different mannequin head
c) Senior Ladies Combination Tests (Technical category)
Test 1 - Creative Hairstyle + Color Award on a model
Test 2 - Hair by Night on the same model
d) Senior Gents Combination Tests (Technical category)
Test 1 - Creative Hairstyle + Color Award on a model
Test 2 - Classic Cut & Style on the same model
e) Senior Ladies Individual Tests
Test 1 - Trend Cut & Style + Color Award on a model
Test 2 - Bridal Hairstyle on Long Hair on a different model
Beauty5 Expo
The only proven expo that gathers purveyors of Hair, Skin, Nails, Spa, Cosmetics, Slimming, Health & Wellness products and services targeted for the professionals and members of the public to learn, evaluate and compare beauty products, and to make informed buying decisions. The expo delivers this by showcasing the most comprehensive and latest beauty & hair technologies, products, services, educational program and the largest gathering of beauty professionals, as well as informing the market through printed publications, extensive online & web offerings, and unparalleled regional coverage.
Exhibition: 7 - 10 October, 2005
Opening hours: 11:00 am - 7:00 pm
Other Information:
Days for trade only: 7th to 10th October, 2005
Days for trade and public: 8th & 9th October, 2005
Venue: Hall 3 & Hall 4, Putra World Trade Centre, Kuala Lumpur,
Admission is FREE
About the Malaysian Hairdressing Association
The Malaysian Hairdressing Association is officially formed on 20 December 2004. It is mooted to bring together all purveyors of the hairdressing industry, be a collective voice for the welfare of the members and promote the industry.
The Malaysian Hairdressing Association welcomes membership from salon owners, hairdressers, irregardless of creed and race, business partners in hair care products and hair equipments, and those interested in hair and hairstyling.
Its objectives are: -
- To meet the needs of the hairdressing industry in Malaysia, including elevating the standards and recognition of hairdressing skills via hair competitions, hair shows and hair conventions.
- To promote the hairdressing interests and professionalism.
- To meet the hair industry educational needs and provide hair industry information to members.
- To promote and maintain hair industry welfares and ethical business practice.
About Interexpo (M) Sdn Bhd
Interexpo is a leading event organizer in Malaysia which comprises some of the most experienced exhibition professionals in the country. The management team has more than 50 years of combined experience in organizing events that serve niche and dedicated industries.
Interexpo has affiliations with a network of sales offices worldwide that help it to reach out globally. Interexpo is well equipped to organize and manage events that cater for different vertical industries as well as targeted visitors that are both from the trade and public. Among the shows in Interexpo’s portfolio are AE Asia, Beauty 2001, CORE Asia, Franchise International Malaysia and Kuala Lumpur International Motorshow.
Press Release issued for and on behalf of the organizer of Beauty5 Expo, Interexpo (M) Sdn Bhd by Sanns Communications Sdn Bhd.
For further information, please contact:
Ms. Gillian Lee / Gail Hong
Sanns Communications Sdn Bhd
Suite D-05-05, 5th Floor, Block D, Plaza Mont’ Kiara, 2 Jalan Kiara, 50490 Kuala Lumpur.
Tel: +603 6201 9877 Fax: +603 6201 9887
E-mail: gillian@sannscom.com